Unravelling the Ethnographic Layers of IndiaThe diversity & complexity of Indian culture can be quite confusing and baffling, not just for outsiders, but sometimes for its citizens…May 24, 20211May 24, 20211
Published inUX MagazineDream Weavers of UX DesignIt is said a Dream is a wish your heart makes! A beautiful dream is a place where seemingly impossible things happen and you go with the…Jun 23, 2020Jun 23, 2020
Published inUX MagazineConstraints Propel Design ThinkingThe Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to howJun 23, 2020Jun 23, 2020
UX Design and Emerging TechnologiesIn our everyday lives, we often witness people feeling not very clever while understanding a new technology or while handling various…Jun 22, 2020Jun 22, 2020
Why is Design Serious Business?Did you know the design of the Coca Cola bottle was inspired by the shape and the contour of the Cocoa bean?Jun 22, 2020Jun 22, 2020
Just do it — As Nike+ did with GamificationLet’s be honest, competitive games are so much fun! If you look back, your most enjoyable moments were probably spent playing a game or…Jun 22, 2020Jun 22, 2020
Published inUX MagazineRole of Semiotics in UX Design“Signs that burn like shooting stars That pass across the night-time skies They reach out in their mystic language For us to read…Mar 18, 2020Mar 18, 2020
Nation branding around the worldAccording to Ann Handley “Brand is the image people have of your company or product”. Leo Burnett defines a brand symbol as “anything that…Jun 27, 2019Jun 27, 2019
Bollywood & GlobalizationBollywood*, the brash, loud, colourful and musical cousin of Hollywood; seems to be shedding its old skin and is seen emerging in a glossy…Jun 27, 2019Jun 27, 2019
