It is said a Dream is a wish your heart makes! A beautiful dream is a place where seemingly impossible things happen, and you go with the flow, happily gliding on the experience in your mind space. Some people prefer to stay in this dream phase and try to escape…

The Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to how things were. It is time we looked at our situation as a Design Thinking challenge. …

In our everyday lives, we often witness people feeling not very clever while understanding a new technology or while handling various technological devices. This is especially true when it comes to the latest technological advances that take place. People find it difficult to grasp how the new technologies work as…

Did you know the design of the Coca Cola bottle was inspired by the shape and the contour of the Cocoa bean?

Let’s be honest, competitive games are so much fun! If you look back, your most enjoyable moments were probably spent playing a game or two with family or friends. You probably competed fiercely with each other during such times, albeit in a fun sort of way. …

“Signs that burn like shooting stars That pass across the night-time skies They reach out in their mystic language For us to read between the lines” As I hear Neil Diamond crooning these lines from his song ‘Signs’; my thoughts dwelled upon how the study of Semiotics and Ethnography and…

Nation branding around the world According to Ann Handley “Brand is the image people have of your company or product”. Leo Burnett defines a brand symbol as “anything that leaves a mental picture of the brand’s identity”. If we think in terms of various nations as Brands; we realize that through the years Nations have…

Bollywood*, the brash, loud, colourful and musical cousin of Hollywood; seems to be shedding its old skin and is seen emerging in a glossy…